What Optus got wrong with its response to data breach

Optus didn’t act fast enough, quickly lost trust and the CEO was “too emotional” in responding to the massive data breach, says the Managing Director at Project PR & Media.

“In my opinion, she was too emotional, she wasn’t prepared and she wasn’t confident in her interviews,” Alicia Grabowski said on 3AW Afternoons.

Press PLAY below to hear Alicia Grabowski’s PR advice