Social researcher reveals THE burning issue for voters in the lead-up to the state election

A social researcher who has been conducting in-depth questioning with Victorian voters in the lead-up to the state election says cost of living is THE issue voters care about.

And while that’s not really any surprise, Kos Samaras, director at RedBridge Group Australia, said the feedback was overwhelming.

It’s cost of living first, and daylight second.

“Whether we are speaking to people in the suburbs of Brighton, to the suburbs of Broadmeadows, to regional towns – the number one issue that is brought up, unprompted, is cost of living,” he said.

Press PLAY below to hear what’s motivating voters in the lead-up to November