Breeding a new flavour of strawberries

Scientists are embarking on a seven million dollar research project to build knowledge on the genetics behind strawberry flavour and consumer preference.

The Queensland Alliance for Agriculture and Food Innovation is teaming up with Griffith University and the Department of Agriculture and Fisheries for the five-year project.

Rural Reporter Brady Evans spoke with QAAFI sensory science and flavour chemist Associate Professor Heather Smyth to learn more.