More local content is key for Australian TV

The Australian advertising market has come back strongly over the past 12 months.

CEO of the Nine Entertainment Company, Hugh Marks, tells Ross Greenwood that investing in local content has been the key.

“We made a decision a couple of years ago to change our content mix, to invest more in local, to spend less on foreign imported content.

“And that has lead to market results.”

When asked about how the latest political turmoil in Canberra may impact businesses, Mr Marks admits “certainty is very important when you’re running a business… but on another hand, we’ve seen this before.

“The market does just move on.

“As businesses, we’ll continue to run our own agendas.”

Click PLAY below to listen to the full interview