Etihad Stadium to be renamed in huge new deal with Walt Disney Company

Etihad Stadium will be renamed Marvel Stadium under a new deal with The Walt Disney Company.

The rebranding will take place from September 1 this year.

The eight-year agreement includes complete rebranding and renaming of the stadium, a premium Marvel retail store, as well as a host of other activations that will bring much-loved Marvel stories and characters to life.

The nine and a half-year partnership between the stadium and Etihad Airways will finish up in August to make way for the new naming rights partner to start on September 1, 2018.

READ MORE: Stadium CEO Michael Green tells Ross and John the rebrand will be a noticeable change

(Michael Green, CEO Melbourne Stadiums Limited & Kylie Watson-Wheeler, SVP and Managing Director of The Walt Disney Company in Australia and New Zealand.)

Photo: AAP