Bricks and mortar stores surge in popularity post-pandemic

Traditional bricks and mortar retail stores have surged in popularity post-pandemic, with customers preferring to shop in-store across product categories such as household goods, apparel and personal care.

Whilst in-store shopping is back on the rise, online shopping is still is a very popular way to shop.

“Australians really love to shop in-store, but their experience is better online, and what that’s telling us is that they have higher expectations than ever of a great in-store experience,” Dr Eloise Zoppos, Principal Research Consultant at the Australian Consumer and Retail Studies unit at the Monash University Business School, told 3AW Breakfast.

Press PLAY to hear why bricks and mortar stores are back on the rise 

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