Michael is joined by Nathan Hancock, the CEO of Citrus Australia, who said earlier this week that major retailers must lift prices to juice growers, who are facing a decline in production due to seasonal conditions.

Mr Hancock says prices paid for fresh juice by supermarkets to juice companies does not reflect the seasonal environmental impacts of frost and drought on the 2019/20 Valencia crop.

“This limits the amount of money that juice processors can pay growers, which will exacerbate the long-term decline in juice variety production,” he says.

“The juice growing industry is under immense pressure and Australian consumers may not have access to fresh Australian orange juice in as little as five years.