Police are appealing for public assistance to help locate missing 14-year-old Zoe Lee Atkins-Holt.

Zoe was last seen at a residential address in Maryborough on July 23.

She is described as about 173cm tall, with a medium build, blue eyes and blonde hair.

Zoe may be in the Ballarat area.

Due to her age, there are concerns for her welfare.

She has not has any contacted with her family.

Anyone who sees Zoe is urged to contact Maryborough Police Station on 5460 3300.