The agriculture sector is being urged to innovate as the industry strives to reach a value of $100 billion by 2030.

$35 million will be provided over the next decade from the Federal Government for the Future Foods Systems Cooperative Research Centre.

Agrifood hubs will be established in Victoria, New South Wales, W-A and the Northern Territory.

To find out more rural reporter Eddie Summerfield caught up with New South Wales Farmers President James Jackson.