The “Walk To School” campaign kicks off today with the start of term 4.

However, VicHealth may have set itself a task.

New research shows 70 per cent of parents who take their kids to school choose the car over their feet.

Most Victorian parents want their kids to walk to school, but are put off because of distance, stranger danger, weather and the early morning rush.

Jerril Rechter, CEO of VicHealth, said those factors were understandable.

But she said the benefits of walking were there to see.

“Evidence has shown that the more kids are independent and physically active – they healthier and happier they’re going to be,” she told Ross and John.

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