The Melbourne Cricket Club is launching a review of its ticketing system, which could see non-members gain access to empty seats in the member’s reserve.

The review comes after a few thousand seats in the MCC reserve were left empty at Friday’s sold out preliminary final between Collingwood and Richmond.

Melbourne Cricket Club Chief Executive, Stuart Fox, told 3AW Breakfast the vacant seats were due to fewer walk up members than expected.

“For one reason or another, our walk up crowd didn’t show,” Stuart said.

“We fell about 2500 short, which is really disappointing because there is such high demand for a preliminary final.”.

The MCC currently allows for approximately 10,000 walk up tickets for members at preliminary finals games, but this number could fall after the review.

Mr Fox stressed that the ticketing review would only impact finals games.

“The members are our greatest asset throughout the year. Throughout the home and away season we rarely get it wrong… It’s really for blockbuster games and finals that we’re talking about… it doesn’t really apply to the home and away season,” he said.

“We just can’t have a situation where there’s 2000 vacant seats.”

Press PLAY below to hear what Stuart Cox had to say to Kate and Quarters about the ticketing review this morning