Networking is a crucial skill for entrepreneurs to master.

Ricky Lam, co-founder of ProQuo, joined Tim Reid and Michael McLaren to talk all things networking on the Be ‘That’ Business podcast, thanks to Telstra.

Mr Lam said the best networking happens in day-to-day interactions.

“If you only network at a networking event, that’s often less effective,” Mr Lam said.

“In many ways, every conversation you have with a customer, with a supplier, is a potential networking opportunity.”

And modern technology has made networking even easier.

Click PLAY above to hear the full discussion about effective networking