A shop in Melbourne’s west has been set alight in a firebombing with suspected links to the ongoing tobacco wars.

Emergency services were called to Barakat International Goods in Hoppers Crossing – which was also targeted earlier this year – just before 5am on Thursday where they found a car crashed into a roller door.

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Today Show reporter Christine Ahern was at the scene and said the fire was now under control.

“This is such a familiar scene in Melbourne unfortunately,” she told Ross and Russ.

Image: Supplied