Melbourne’s international tourism numbers haven’t reached the heights seen before the pandemic, leading to suggestions on how the downturn can be fixed.

The state government is being urged to invest in a fresh advertising campaign as part of the push to increase more tourists.

Shane McInnes has put forward three things Victoria can do to try lure more people to visit Melbourne from overseas.

Click PLAY to hear Shane’s three ideas 

“International visitors boost our economy exponentially,” Shane said on 3AW Afternoons.