Coles is receiving more backlash from customers over alleged “dodgy” pricing tactics on specials, where the special is the same cost as the regular price.

ACCC deputy chair, Mick Keogh, says they’re investigating instances where this has happened.

“One of the difficulties is that, supermarkets these days are certainly varying their prices on a lot of lines, very frequently,” he told Tom Elliott.

Press PLAY to hear his thoughts on specials at supermarkets

He also says he finds it interesting how specials bounce around the supermarkets.

“Presumably that is of benefit to the retailier,” he said.

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