Fears are growing as the search for a missing Ballarat woman stretches on.

Samantha Murphy, 51, was last seen leaving her property in Eureka Street in Ballarat East at about 7am on Sunday. She was going on a run in an area known to locals as Canadian Forest, where she ran regularly.

Michaela Prendergast, a friend of Samantha’s, says her disappearance is “extremely out of character”.

Press PLAY below to hear how the missing woman’s friends and family are

Anyone who sights Samantha is urged to contact Ballarat East police station on (03) 5336 6000.

Image: Victoria Police