Tom Elliott says the future of free-to-air television looks bleak.

The 3AW Drive host said the rise of Foxtel and internet television spelled the end.

It follows news profits for Channel 7 and Channel 10 have taken a major hit.

‘I honestly think, at best, they’ve got five to 10 years before they come so irrelevant and shut down,’ Tom Elliott said on Thursday.

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But Dave Taylor, Managing Director of the Ink Agency and brand strategist, is more optimistic and believes things will settle down.

‘There was a panic to try and address Netflix before it even arrived,’ Mr. Taylor said.  

He believes the video rental industry has suffered much more than free-to-air TV has. 

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