Ross, Russ and a consumer psychologist have been left a bit confused by a French advertisement seen in The Age this morning.

The ad spanning across a page depicts a jar of Vegemite with a croissant with the statement saying: “Australia, our relationship is unique. Together, let’s make it iconic.”

Ross claimed he doesn’t know what it means, while consumer psychologist from Tinkerbell Adam Ferrier said the ad is “ridiculous” and “doesn’t make any sense”.

Press PLAY to hear them try to figure out what the ad means 

To view the website the ad refers to, click here.

Image: (French government/The Age)