Dessert brand Sara Lee has crumbled, being placed into voluntary administration.

The company famous for its cheesecakes, frozen apple pies, crumbles and ice cream.

Meg Elkins from RMIT’s school of Economics, Finance and Marketing said she has “very, very fond memories” of the brand and explained what may’ve caused the organisation to go under.

Press PLAY to hear her comments on 3AW

(Photo by Mario Tama/Getty Images)