The director of the Red Bridge Group Australia has said the Yes campaign isn’t going to gain more support by insulting “no” and undecided voters.

Director at Red Bridge Group Australia, Kos Samaras says most individuals who think they’ll vote “no”, do so because they’re confused by the vote.

“And more importantly, have actually checked out from the debate because they tell us the debate is ‘nasty'”, he told Tom Elliott.

Press PLAY to hear his thoughts on the ads

He also says this campaigning technique has been used for years.

“They have failed to learn the lessons from the mistakes of the past,” he said.

Image: Still from Far Enough – Vote Yes ad/Youtube/Briggs.