Collingwood CEO Craig Kelly has doubled down on his push to look after members and fans after the AFL Grand Final ticketing debacle, with many Collingwood and Brisbane members missing out on tickets.

Kelly admitted he had a “few jabs” at outgoing AFL CEO Gillon McLachlan during the week on the issue, and even Matthew Richardson admitted “it doesn’t feel right” with him.

“We’ve got to do a better job of how we look after the oldest and longest members, and then down to those who’ve just joined,” Kelly told 3AW.

Press PLAY to hear his comments on the issue + what he thinks defines Collingwood