During the coin toss before the Melbourne vs Collingwood clash Neil Mitchell spotted something he says was “stupid” and “demeaning”.

“Has the AFL sold its soul here?,” the 3AW Mornings host questioned.

Press PLAY below to hear what Neil Mitchell found “stupid”

AFL CEO Gillon McLachlan about the feature told Neil Mitchell it’s being looked at, but “the sponsors make this game affordable and accessible”.

Press PLAY below to hear Gillon McLachlan’s response

Image (background): Seven