It’s hoped a report, highlighting the mental struggles facing farmers, will result in industry-wide collaboration to create farmer-to-farmer support networks across the country.

The National Farmer Wellbeing report shows weather, cost pressures and financial stresses are taking a toll on landholders – almost half of which have felt depressed in recent years.

Rural editor Sophie Clarke caught up with Norco chief executive Michael Hampson to find out how the company is working to change the narrative.