Australians are drinking 13 per cent less milk than they were a decade ago.

But the Australian dairy industry has been bolstered by huge overseas demand.

United Dairy Farmers of Victoria president and Colac dairy farmer Mark Billing says while the growth of plant-based milk alternatives has cut domestic milk consumption, the Australian market is well-positioned internationally.

Press PLAY below to hear why a dairy farmer isn’t concerned despite the drop in domestic milk consumption

“We’ve got a pretty strong market into China and most of Asia, in fact. Our product is sought after, we’ve got a very strong market into Japan for cheese,” he told Ross and Russel.

“Dairy milk is such a nutritious product, it’s hard to replace.”