A recent study has shown people tend to stop liking new music at the age of 35.

The study also shows people like music the most in their late teens and early 20’s!

Australian Senior Marketing Scientist, Dr Bill Page, was the conductor of this research and spoke to Tom Elliott earlier.

“The effect of nostalgia can’t be overstated,” Dr Page told the 3AW Drive host.

Press PLAY to hear more about the study!

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