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3AW has been Melbourne’s Number 1 commercial News Talk station for over 15 years.

3AW is the station Melbourne turns to for breaking news, opinions and information on what’s happening locally and around the country. It’s also home to Victoria’s best-known radio commentators: Ross Stevenson and Russel Howcroft, Tom Elliott, Jacqui Felgate and Tony Moclair.

On weekends, Darren James hosts Melbourne’s most popular show, with 3AW Football bringing all the colour and excitement of the AFL to fans across Melbourne.

As an integral station in the Nine Radio network, 3AW offers advertisers a unique platform from which to speak to their customers. More than 750,000 people tune into 3AW each week. As an advertiser, you’ll be able to talk directly to our audience.

3AW listeners are superconsumers, aged 55-64s they are a high value audience who were under valued and under represented, but worth $2.3bn in weekly household spend*

During this current cost of living crisis, this superconsumer cohort report having the lowest levels of financial stress than younger age groups, with 49% spending more on travel compared to last year. Plus they are influencers, 2 in 5 say that they are involved in the purchase of brands/products for their family & friends*

One in four 3AW listeners are in the top two financial tiers; few financial concerns or spending on extras.^

These listeners are 29% MORE LIKELY to be spending on extras than the average Melbourne population^

77% are investors (ix 104) and they are the decision makers for household essentials such as Groceries and discretionary items^

Nine Radio offers unique cross-media advertising opportunities, combining live radio, digital streaming, catch up podcasts, and digital display. Whichever way you like to talk to your customers, we can help you target them and have a great conversation.

3AW - Melbourne's Best Talk Station

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